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Qualitative Research - Know Its Strengths And Weaknesses

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Qualitative research plays a vital role in understanding the “why and how’ phenomenon under a particular study. It allows the researcher to gather in-depth data while answering the research questions. Are you looking for the strengths and weaknesses of qualitative research? Sure, this article will assist you in this matter. What is Qualitative research? Qualitative research refers to the non-statistical data collection and analysis technique used in presenting specific conclusions. The researcher gathers a description of why a certain event occurs in this method. By focusing on subjective information, the researcher gathers the respondents' attitudes, opinions and behaviours. Qualitative research's primary data collection techniques involve interviews, experiments, and observations. Qualitative research relies on secondary data collection as well. The analysis techniques on qualitative research are thematic, comparative, content, and discourse analysis. In case if y